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Safe email marketing in the direct marketing/Internet
marketing world is called OPT-IN EMAIL MARKETING. This is
an important term and one you need to commit to memory as a
fundamental building block in successful marketing.
You`ve probably seen ads in trade magazines offering "Opt-in
Email Lists." This is your best bet when conducting a
direct email campaign. Opt-in lists help you identify
people that are "pre-sold" when it comes to receiving offers
in the mail. By opting-in to a list, they let you know that
they`re eager to read about something new and beneficial.
Safe Email Marketing breaks down into these 2 categories:
-Paid Safe Lists
-Opt-In List Rentals
=> PAID SAFE LISTS-
This is a twist on opt-in email marketing where you pay for
the privilege of being able to send email to a list of other
marketers who have done the same. A paid safe list can range
in price from $2 and up.
The advantages: you don`t have to send the emails using your
ISP and you won`t have to worry about spam complaints and
disclaimers.
BLUE LIGHT SPECIAL IN AISLE 5: You may be interested to
know that Empowerism offers one of the most comprehensive,
organized, and updated Safelist Directories in existence and
access comes with your subscription. Our subscribers are
VERY happy with it. Visit this site for more details:
http://www.CashMachineSecrets.com/pluginpower.html
=> OPT-IN LIST RENTAL
This type of list is similar to a standard "specialty"
direct mail list. It`s targeted and aimed at people who are
interested in what you have to offer.
Companies that offer list rentals usually collect millions
of email addresses by advertising well-branded, popular
products and services. Also they may offer no-cost
newsletters and/or contests as a way to capture addresses.
Opt-in list rental companies ask interested people to fill
out a form on their website. The forms gather as much info
as possible, which allows the company to better categorize
their email lists according to preferences by industry:
gardening, bodybuilding, Internet marketing, etc.
Monday, February 18, 2008
Tuesday, February 12, 2008
Unsafe Email Marketing
=> Unsafe Email Marketing
Unsafe email marketing is a method many people foolishly
try, thinking it will yield big money fast. When you send an
UNSOLICITED EMAIL to someone -- when you invite yourself
into someone`s emailbox without invitation or permission --
that`s called SPAM.
If the people receiving your messages have no interest in
your offer, or they simply don`t know you and don`t want to
know you, chances are they`re tossing your message into the
trash bin and you`re tossing your marketing dollars down the
toilet. Sending spam -- and that`s exactly how your
unsolicited message will be reviewed, regardless of the
value of your offer -- gives your business a black eye and
damages your reputation...and the "kicker" is: it doesn`t`
improve business!
=> EMAIL ON STEROIDS - BULKING UP IS BAD
Conducting a marketing campaign using BULK EMAIL will
manifest the same results as spam.
You may have seen ads that say, "1000000 email addresses for
only $29.95." Don`t fall for that. You`re only going to get
spam complaints and your ISP connection may be shut down!
The reason for this is that most all of the bulk mail lists
you see being advertised online are nothing but a list of
email addresses that have been harvested from websites all
over the Internet. These addresses and are then sold again
and again as "targeted" bulk email.
WARNING: The only "target" here is your money! You MUST
stay away from these bulk lists. They`re a waste. Remember
that a list that`s advertised as "Targeted" is probably not
accurate, reliable or safe.
If you were marketing a revolutionary new gardening tool,
would you send 10000 direct mail pieces to names randomly
snatched from the phonebook?
Or ...
Would it be wiser to send your offer a mailing list of
people who have recently purchased gardening tools and
products through mail order?
=> BULLSEYE NOT BULL
No legitimate businessperson would ever send thousands of
emails to random people culled from the Internet. Bulk
mailing is unprofessional and makes you look bad.
Bulk mailing can make your bottom line look bad, too. You
want to do more than hit your target, you want to hit a
bullseye on that target. Bulk lists aren`t the answer.
When you do a direct email or direct mail campaign to a
RESPECTABLE rental list, if the people on the list have
never heard of you before (called a COLD LIST),
statistically, you`re likely to get a .005% response or
less.
Does this mean that email campaigns are doomed before they
start? No at all. As long as you use emails that are safe,
you won`t be sorry.
Unsafe email marketing is a method many people foolishly
try, thinking it will yield big money fast. When you send an
UNSOLICITED EMAIL to someone -- when you invite yourself
into someone`s emailbox without invitation or permission --
that`s called SPAM.
If the people receiving your messages have no interest in
your offer, or they simply don`t know you and don`t want to
know you, chances are they`re tossing your message into the
trash bin and you`re tossing your marketing dollars down the
toilet. Sending spam -- and that`s exactly how your
unsolicited message will be reviewed, regardless of the
value of your offer -- gives your business a black eye and
damages your reputation...and the "kicker" is: it doesn`t`
improve business!
=> EMAIL ON STEROIDS - BULKING UP IS BAD
Conducting a marketing campaign using BULK EMAIL will
manifest the same results as spam.
You may have seen ads that say, "1000000 email addresses for
only $29.95." Don`t fall for that. You`re only going to get
spam complaints and your ISP connection may be shut down!
The reason for this is that most all of the bulk mail lists
you see being advertised online are nothing but a list of
email addresses that have been harvested from websites all
over the Internet. These addresses and are then sold again
and again as "targeted" bulk email.
WARNING: The only "target" here is your money! You MUST
stay away from these bulk lists. They`re a waste. Remember
that a list that`s advertised as "Targeted" is probably not
accurate, reliable or safe.
If you were marketing a revolutionary new gardening tool,
would you send 10000 direct mail pieces to names randomly
snatched from the phonebook?
Or ...
Would it be wiser to send your offer a mailing list of
people who have recently purchased gardening tools and
products through mail order?
=> BULLSEYE NOT BULL
No legitimate businessperson would ever send thousands of
emails to random people culled from the Internet. Bulk
mailing is unprofessional and makes you look bad.
Bulk mailing can make your bottom line look bad, too. You
want to do more than hit your target, you want to hit a
bullseye on that target. Bulk lists aren`t the answer.
When you do a direct email or direct mail campaign to a
RESPECTABLE rental list, if the people on the list have
never heard of you before (called a COLD LIST),
statistically, you`re likely to get a .005% response or
less.
Does this mean that email campaigns are doomed before they
start? No at all. As long as you use emails that are safe,
you won`t be sorry.
Sunday, February 10, 2008
How Direct Email and Email Lists of the Truth ?
=> Unsafe Email Marketing
Unsafe email marketing is a method many people foolishly
try, thinking it will yield big money fast. When you send an
UNSOLICITED EMAIL to someone -- when you invite yourself
into someone`s emailbox without invitation or permission --
that`s called SPAM.
If the people receiving your messages have no interest in
your offer, or they simply don`t know you and don`t want to
know you, chances are they`re tossing your message into the
trash bin and you`re tossing your marketing dollars down the
toilet. Sending spam -- and that`s exactly how your
unsolicited message will be reviewed, regardless of the
value of your offer -- gives your business a black eye and
damages your reputation...and the "kicker" is: it doesn`t`
improve business!
=> EMAIL ON STEROIDS - BULKING UP IS BAD
Conducting a marketing campaign using BULK EMAIL will
manifest the same results as spam.
You may have seen ads that say, "1000000 email addresses for
only $29.95." Don`t fall for that. You`re only going to get
spam complaints and your ISP connection may be shut down!
The reason for this is that most all of the bulk mail lists
you see being advertised online are nothing but a list of
email addresses that have been harvested from websites all
over the Internet. These addresses and are then sold again
and again as "targeted" bulk email.
WARNING: The only "target" here is your money! You MUST
stay away from these bulk lists. They`re a waste. Remember
that a list that`s advertised as "Targeted" is probably not
accurate, reliable or safe.
If you were marketing a revolutionary new gardening tool,
would you send 10000 direct mail pieces to names randomly
snatched from the phonebook?
Or ...
Would it be wiser to send your offer a mailing list of
people who have recently purchased gardening tools and
products through mail order?
=> BULLSEYE NOT BULL
No legitimate businessperson would ever send thousands of
emails to random people culled from the Internet. Bulk
mailing is unprofessional and makes you look bad.
Bulk mailing can make your bottom line look bad, too. You
want to do more than hit your target, you want to hit a
bullseye on that target. Bulk lists aren`t the answer.
When you do a direct email or direct mail campaign to a
RESPECTABLE rental list, if the people on the list have
never heard of you before (called a COLD LIST),
statistically, you`re likely to get a .005% response or
less.
Unsafe email marketing is a method many people foolishly
try, thinking it will yield big money fast. When you send an
UNSOLICITED EMAIL to someone -- when you invite yourself
into someone`s emailbox without invitation or permission --
that`s called SPAM.
If the people receiving your messages have no interest in
your offer, or they simply don`t know you and don`t want to
know you, chances are they`re tossing your message into the
trash bin and you`re tossing your marketing dollars down the
toilet. Sending spam -- and that`s exactly how your
unsolicited message will be reviewed, regardless of the
value of your offer -- gives your business a black eye and
damages your reputation...and the "kicker" is: it doesn`t`
improve business!
=> EMAIL ON STEROIDS - BULKING UP IS BAD
Conducting a marketing campaign using BULK EMAIL will
manifest the same results as spam.
You may have seen ads that say, "1000000 email addresses for
only $29.95." Don`t fall for that. You`re only going to get
spam complaints and your ISP connection may be shut down!
The reason for this is that most all of the bulk mail lists
you see being advertised online are nothing but a list of
email addresses that have been harvested from websites all
over the Internet. These addresses and are then sold again
and again as "targeted" bulk email.
WARNING: The only "target" here is your money! You MUST
stay away from these bulk lists. They`re a waste. Remember
that a list that`s advertised as "Targeted" is probably not
accurate, reliable or safe.
If you were marketing a revolutionary new gardening tool,
would you send 10000 direct mail pieces to names randomly
snatched from the phonebook?
Or ...
Would it be wiser to send your offer a mailing list of
people who have recently purchased gardening tools and
products through mail order?
=> BULLSEYE NOT BULL
No legitimate businessperson would ever send thousands of
emails to random people culled from the Internet. Bulk
mailing is unprofessional and makes you look bad.
Bulk mailing can make your bottom line look bad, too. You
want to do more than hit your target, you want to hit a
bullseye on that target. Bulk lists aren`t the answer.
When you do a direct email or direct mail campaign to a
RESPECTABLE rental list, if the people on the list have
never heard of you before (called a COLD LIST),
statistically, you`re likely to get a .005% response or
less.
Saturday, February 9, 2008
Triggers That May Cause Email Filters To Delete
Foolish, short-sighted marketers have created a "crisis" in
email in much the same way unscrupulous telemarketers gave
THAT business a bad name. (There`s nothing wrong with
telemarketing, per se, just with shady telemarketers and the
ones who interrupt dinner!)
By sending millions upon millions of unsolicited messages,
"bulk marketers" have turned consumers into enemies and
their email boxes into barricaded fortresses with fortified
perimeters. Utter the wrong word -- one of the "dreaded"
TRIGGER WORDS that email filters know and hate -- and
you`re wasting your time.
Your message will be deleted instantly and your carefully
crafted offer -- with all those brilliant headlines and
benefits, the terrific bonuses, the zero-risk guarantee, and
the irresistible post-script...none of it will ever be read!
What a waste.
THE HALLS OF JUSTICE
The U.s. Congress has even gotten in on the act (pardon the
pun) of trying to cut down on the garbage truckloads of
unsolicited email that`s flying through cyberspace. In
2003, the CAN SPAM Act became official, with laws that
supercede state spam laws and fairly clearly spell out what
is and is not acceptable and required when it comes to
sending email. Janet Wilson, owner of Empowerism, has
written a user-friendly summary and article about the CAN
SPAM act, which is available in the latest issue of
Empowerism`s Excellence magazine.
So how can you ensure that your emails make "safe harbor" in
a cold, cruel, and unwelcoming cyber-world? Good question.
The best way to help your message reach the eyes that you
want to see them is to familiarize yourself with the TRIGGER
WORDS AND CHARACTERS that activate filters and get your
message a one-way ticket to the trash. Get to know them and
then never use them.
Here`s the trick: JUNK AND ADULT CONTENT FILTERS work by
looking for specific KEYWORDS, key phrases, and key
characters (like the dollar symbol, for example). Filters
check the To and From addresses for these keywords. Then
they go hunting for those words in the subject line and the
body of the message, or in a combination of the two to see
what`s being used and over-used.
=> USE WITH CARE
"Over-used" is an important part of the trigger word
equation. A single use of the word "fr ee" (as an example),
probably won`t "raise an eyebrow" on a common filter. But
use the word a dozen times and it`s "Goodbye Charlie."
=> THE EMPOWERISM "Z" LIST (as opposed to the "A" list)
To serve you better, Empowerism has compiled an
up-to-the-minute list of common "trigger" words and
combinations that when used - or overused - activate spam
filters. Use this information to wrap your messages in a
protective "force field" that even the most powerful filters
will pass right over.
==========================================
Triggers That May Cause Email Filters To Delete Your Email
AKA: The Empowerism "Z" List
==========================================
- First 8 characters of the From address are digits
- Subject contains "advertisement" or "adv"
- Body contains "money back"
- Body contains "cards accepted"
- Body contains "spam removal instructions"
- Body contains "extra income"
- Subject contains "!" AND Subject contains "$"
- Subject contains "!" AND Subject contains "free"
- Body contains ",000" AND Body contains "!!" AND Body contains "$"
- Body contains "Dear friend"
- Body contains "for free?"
- Body contains "for free!"
- Body contains "Guarantee" AND Body contains "satisfaction" OR "absolute"
- Body contains "more info" AND Body contains "visit " AND Body contains "$"
- Body contains "SPECIAL PROMOTION"
- Body contains "one-time mail"
- Subject contains "$$"
- Body contains "$$$"
- Body contains "order today"
- Body contains "order now!"
- Body contains "money-back guarantee"
- Body contains "100% satisfied"
- To address contains "friend@"
- To address contains "public@"
- To address contains "success@"
- From address contains "sales@"
- From address contains "success."
- From address contains "success@"
- From address contains "mail@"
- From address contains "@public"
- From address contains "@savvy"
- From address contains "profits@"
- From address contains "hello@"
- Body address contains " mlm"
- Body address contains "@mlm"
- Body address contains "///////////////"
- Body contains "check or money order"
- Body contains "click here" or "click below" (try using "visit here" instead)
=> THINKING CAP TIME
It`s going to take a little more creativity on your part to
write emails that won`t be deleted by filters. You`ll need
to replace trigger words with equally effective non-trigger
words. But don`t worry -- that`s why the Thesaurus was
born!
Today, you`ve learned how to protect your messages from
being deleted by spam filters. Next time, we`re going to
talk about how to make sure your messages are hitting the
right target audience to ensure a "bullseye" for selling.
email in much the same way unscrupulous telemarketers gave
THAT business a bad name. (There`s nothing wrong with
telemarketing, per se, just with shady telemarketers and the
ones who interrupt dinner!)
By sending millions upon millions of unsolicited messages,
"bulk marketers" have turned consumers into enemies and
their email boxes into barricaded fortresses with fortified
perimeters. Utter the wrong word -- one of the "dreaded"
TRIGGER WORDS that email filters know and hate -- and
you`re wasting your time.
Your message will be deleted instantly and your carefully
crafted offer -- with all those brilliant headlines and
benefits, the terrific bonuses, the zero-risk guarantee, and
the irresistible post-script...none of it will ever be read!
What a waste.
THE HALLS OF JUSTICE
The U.s. Congress has even gotten in on the act (pardon the
pun) of trying to cut down on the garbage truckloads of
unsolicited email that`s flying through cyberspace. In
2003, the CAN SPAM Act became official, with laws that
supercede state spam laws and fairly clearly spell out what
is and is not acceptable and required when it comes to
sending email. Janet Wilson, owner of Empowerism, has
written a user-friendly summary and article about the CAN
SPAM act, which is available in the latest issue of
Empowerism`s Excellence magazine.
So how can you ensure that your emails make "safe harbor" in
a cold, cruel, and unwelcoming cyber-world? Good question.
The best way to help your message reach the eyes that you
want to see them is to familiarize yourself with the TRIGGER
WORDS AND CHARACTERS that activate filters and get your
message a one-way ticket to the trash. Get to know them and
then never use them.
Here`s the trick: JUNK AND ADULT CONTENT FILTERS work by
looking for specific KEYWORDS, key phrases, and key
characters (like the dollar symbol, for example). Filters
check the To and From addresses for these keywords. Then
they go hunting for those words in the subject line and the
body of the message, or in a combination of the two to see
what`s being used and over-used.
=> USE WITH CARE
"Over-used" is an important part of the trigger word
equation. A single use of the word "fr ee" (as an example),
probably won`t "raise an eyebrow" on a common filter. But
use the word a dozen times and it`s "Goodbye Charlie."
=> THE EMPOWERISM "Z" LIST (as opposed to the "A" list)
To serve you better, Empowerism has compiled an
up-to-the-minute list of common "trigger" words and
combinations that when used - or overused - activate spam
filters. Use this information to wrap your messages in a
protective "force field" that even the most powerful filters
will pass right over.
==========================================
Triggers That May Cause Email Filters To Delete Your Email
AKA: The Empowerism "Z" List
==========================================
- First 8 characters of the From address are digits
- Subject contains "advertisement" or "adv"
- Body contains "money back"
- Body contains "cards accepted"
- Body contains "spam removal instructions"
- Body contains "extra income"
- Subject contains "!" AND Subject contains "$"
- Subject contains "!" AND Subject contains "free"
- Body contains ",000" AND Body contains "!!" AND Body contains "$"
- Body contains "Dear friend"
- Body contains "for free?"
- Body contains "for free!"
- Body contains "Guarantee" AND Body contains "satisfaction" OR "absolute"
- Body contains "more info" AND Body contains "visit " AND Body contains "$"
- Body contains "SPECIAL PROMOTION"
- Body contains "one-time mail"
- Subject contains "$$"
- Body contains "$$$"
- Body contains "order today"
- Body contains "order now!"
- Body contains "money-back guarantee"
- Body contains "100% satisfied"
- To address contains "friend@"
- To address contains "public@"
- To address contains "success@"
- From address contains "sales@"
- From address contains "success."
- From address contains "success@"
- From address contains "mail@"
- From address contains "@public"
- From address contains "@savvy"
- From address contains "profits@"
- From address contains "hello@"
- Body address contains " mlm"
- Body address contains "@mlm"
- Body address contains "///////////////"
- Body contains "check or money order"
- Body contains "click here" or "click below" (try using "visit here" instead)
=> THINKING CAP TIME
It`s going to take a little more creativity on your part to
write emails that won`t be deleted by filters. You`ll need
to replace trigger words with equally effective non-trigger
words. But don`t worry -- that`s why the Thesaurus was
born!
Today, you`ve learned how to protect your messages from
being deleted by spam filters. Next time, we`re going to
talk about how to make sure your messages are hitting the
right target audience to ensure a "bullseye" for selling.
Tuesday, February 5, 2008
8 Steps to Irresistible Email Copy Every Time
=> Step #1 - WHO DO YOU THINK YOU`RE TALKING TO?
Before you sit down to write your email sales letter, you`ve
got to determine exactly who your audience is. This is a
master key to getting results from email marketing.
Ask yourself these questions:
- What do your prospects/customers want?
- What frustrates your prospects/customers most?
- Who else is selling something similar to you?
- Why should your prospects/customers believe you?
- Why should prospects/customers respond to you instead of
someone else?
- What kind of appeals will your target market respond to?
=> Step #2 - A GREAT SUBJECT IS YOUR OBJECT
Before an email can generate results, recipients need to
open it. But what can you do to spark their interest and
get their interest "motor" revved up?
Your SUBJECT LINE is the key.
There are four types of email formulas you can use as a
guide in crafting your email. Each has a different
PSYCHOLOGICAL APPEAL that works like magic on consumers.
Here are some examples:
- State a powerful benefit - "Empowerism Satisfies Your Need
for Leads"
- Pique curiosity - "Empowerism Has Uncovered the Secrets of
Success"
- Write your subject line with a news angle - "Empowerism
Launches RSVP For Those Who Want to Double Their Money
Fast!"
- Offer Immediate Gratification - "With Empowerism RSVP, you
can start the money wheels turning before the sun goes down
tonight"
Here`s an important "homework assignment": Write at least
25 SUBJECT LINES before you decide on which one to use. Take
the best two and test them against each other in your
marketing campaign. (Save the "losers" to use for other
purposes or spruce up later.)
=> Step #3 - WHAT`S IN IT FOR THEM?
Sit down and write every conceivable benefit your product
has. Don`t know the difference between features and
benefits? Features describe the product; benefits describe
the results of using the product. Features appeal to
logic...logic justifies emotion...emotion drives sales (see
below).
Here`s a rule of thumb for benefits: ask yourself "What can
my product or service do for my customer?" Then begin to
write your letter telling your reader WHAT`S IN IT FOR THEM.
Tell them how much better life will be for them after they
buy from you. Tell them how much better they`ll feel. Tell
them how their peers will respect them more.
=> Step #4 - AN EMOTIONAL APPEAL
When promoting anything to anybody, you must remember that
buying decisions are based upon emotion and later backed up
by logic. Before you write a single word, determine what
emotional hot buttons you need to push to "jumpstart" your
prospect.
Selling health supplements? Go for the "fear of illness"
button with "A Natural Way to Save Your Eyesight." Selling
political bumper stickers? Hit the "anger" button with:
"Let the President Know What You Think of His Policies."
Other buttons include: curiosity, greed, ego, vanity, hope,
and/or fear of scarcity or security.
=> Step #5 - A NAME YOU CAN TRUST
To convince people to buy your product or service, you must
make them believe that your offer is credible and that you
(or your product) will deliver as promised.
How do you do that? Here are three ways you can build
credibility with the readers of your sales letter:
- Provide testimonials.
- Include endorsement letters from authority figures in your
industry.
- Make your offer and promises sincere and believable.
=> Step #6 - A GUARANTEE
Nowadays, trying to sell without some type of guarantee is a
losing proposition. You`ve got to have one. And the stronger
your guarantee, the better your response will be. And,
believe it or not, although most people will NOT ask for a
refund, they`ll trust your offer knowing that you stand
behind it.
You can offer a 24-hour, 30-day, 60-day, 90-day, or even a
full-year. And here`s an interesting fact: The longer the
time period, the fewer returns you`ll have! It`s human
nature to procrastinate, so the more time someone thinks
they have to get a refund, the more they`ll put it off or
forget about the refund altogether.
=> Step #7 - DON`T FORGET TO ASK
It happens all the time. Someone makes a fantastic sales
presentation, and then doesn`t close the deal because he/she
didn`t clearly ask for the order or made the process
confusing rather than simple.
- From the Research Department: Statistics show that you
need to ask for the order at least three times to close
substantial sales. (Some studies put the number at 7!)
If you can, offer several ways for your prospects to
order -- consumers love choice. It tells them, "You`re
talking directly to me and meeting my unique needs." If you
only offer one way to order, make it crystal clear how AND
how easy it is. Describe it in detail and ask for the
order. Then ask again.
=> Step #8 - THE EYES HAVE IT
It`s a well-known fact: Large blocks of copy are
intimidating and will often send people running for the
hills or at least the Delete button.
The solution? Break up paragraphs into two to four
sentences. Use several subheadings throughout the email
letter. And use asterisks, dashes, and ellipses (...) to
give your copy more rhythm. Bullet points are excellent
eye-catchers - use them whenever appropriate.
Before you sit down to write your email sales letter, you`ve
got to determine exactly who your audience is. This is a
master key to getting results from email marketing.
Ask yourself these questions:
- What do your prospects/customers want?
- What frustrates your prospects/customers most?
- Who else is selling something similar to you?
- Why should your prospects/customers believe you?
- Why should prospects/customers respond to you instead of
someone else?
- What kind of appeals will your target market respond to?
=> Step #2 - A GREAT SUBJECT IS YOUR OBJECT
Before an email can generate results, recipients need to
open it. But what can you do to spark their interest and
get their interest "motor" revved up?
Your SUBJECT LINE is the key.
There are four types of email formulas you can use as a
guide in crafting your email. Each has a different
PSYCHOLOGICAL APPEAL that works like magic on consumers.
Here are some examples:
- State a powerful benefit - "Empowerism Satisfies Your Need
for Leads"
- Pique curiosity - "Empowerism Has Uncovered the Secrets of
Success"
- Write your subject line with a news angle - "Empowerism
Launches RSVP For Those Who Want to Double Their Money
Fast!"
- Offer Immediate Gratification - "With Empowerism RSVP, you
can start the money wheels turning before the sun goes down
tonight"
Here`s an important "homework assignment": Write at least
25 SUBJECT LINES before you decide on which one to use. Take
the best two and test them against each other in your
marketing campaign. (Save the "losers" to use for other
purposes or spruce up later.)
=> Step #3 - WHAT`S IN IT FOR THEM?
Sit down and write every conceivable benefit your product
has. Don`t know the difference between features and
benefits? Features describe the product; benefits describe
the results of using the product. Features appeal to
logic...logic justifies emotion...emotion drives sales (see
below).
Here`s a rule of thumb for benefits: ask yourself "What can
my product or service do for my customer?" Then begin to
write your letter telling your reader WHAT`S IN IT FOR THEM.
Tell them how much better life will be for them after they
buy from you. Tell them how much better they`ll feel. Tell
them how their peers will respect them more.
=> Step #4 - AN EMOTIONAL APPEAL
When promoting anything to anybody, you must remember that
buying decisions are based upon emotion and later backed up
by logic. Before you write a single word, determine what
emotional hot buttons you need to push to "jumpstart" your
prospect.
Selling health supplements? Go for the "fear of illness"
button with "A Natural Way to Save Your Eyesight." Selling
political bumper stickers? Hit the "anger" button with:
"Let the President Know What You Think of His Policies."
Other buttons include: curiosity, greed, ego, vanity, hope,
and/or fear of scarcity or security.
=> Step #5 - A NAME YOU CAN TRUST
To convince people to buy your product or service, you must
make them believe that your offer is credible and that you
(or your product) will deliver as promised.
How do you do that? Here are three ways you can build
credibility with the readers of your sales letter:
- Provide testimonials.
- Include endorsement letters from authority figures in your
industry.
- Make your offer and promises sincere and believable.
=> Step #6 - A GUARANTEE
Nowadays, trying to sell without some type of guarantee is a
losing proposition. You`ve got to have one. And the stronger
your guarantee, the better your response will be. And,
believe it or not, although most people will NOT ask for a
refund, they`ll trust your offer knowing that you stand
behind it.
You can offer a 24-hour, 30-day, 60-day, 90-day, or even a
full-year. And here`s an interesting fact: The longer the
time period, the fewer returns you`ll have! It`s human
nature to procrastinate, so the more time someone thinks
they have to get a refund, the more they`ll put it off or
forget about the refund altogether.
=> Step #7 - DON`T FORGET TO ASK
It happens all the time. Someone makes a fantastic sales
presentation, and then doesn`t close the deal because he/she
didn`t clearly ask for the order or made the process
confusing rather than simple.
- From the Research Department: Statistics show that you
need to ask for the order at least three times to close
substantial sales. (Some studies put the number at 7!)
If you can, offer several ways for your prospects to
order -- consumers love choice. It tells them, "You`re
talking directly to me and meeting my unique needs." If you
only offer one way to order, make it crystal clear how AND
how easy it is. Describe it in detail and ask for the
order. Then ask again.
=> Step #8 - THE EYES HAVE IT
It`s a well-known fact: Large blocks of copy are
intimidating and will often send people running for the
hills or at least the Delete button.
The solution? Break up paragraphs into two to four
sentences. Use several subheadings throughout the email
letter. And use asterisks, dashes, and ellipses (...) to
give your copy more rhythm. Bullet points are excellent
eye-catchers - use them whenever appropriate.
Monday, February 4, 2008
Using Autoresponders To Multiply Marketing Power
An autoresponder gives you the ability to send messages
effortlessly for months on end. So if you captured an email
address six months ago, your autoresponder can repeatedly
contact that person to offer your product or service.
=> WASH-RINSE-REPEAT
Repeat contact is a concept that top marketers first used
effectively in the offline world. When you conduct a direct
mail campaign, you send out message after message until it`s
no longer cost-effective. This strategy yields a much higher
response rate than with a one-shot mailing (typically just
1% or less).
-From the Research Labs: Research shows that, on average, A
PROSPECT MUST BE CONTACTED SEVEN TIMES before you
have any real chance at closing a sale.
=> BE IN THE TOP 10
If you apply this strategy to your Internet marketing
campaigns, you`ll have a real edge over the competition.
Remember: 90% of businesses do not follow-up with
prospects!
==================================================
OPEN THE DOOR & CLOSE THAT SALE WITH EMPOWERISM`S
UNBEATABLE AUTORESPONDER SUCCESS TECHNIQUES
==================================================
=> TECHIQUE #1 - THE "KILL OVERKILL" TECHNIQUE
You don`t want an email-inbox crammed with ads and sales
letters, and neither does anyone else. Don`t send out sales
letter after sales letter. Your messages will become an
annoyance and the recipient will either unsubscribe or just
delete the messages whenever they arrive.
By sending a series of sales letters SPACED APART BY 2-4
DAYS, you`ll keep your prospect aware of your business and
develop credibility over time without being a pest.
=> TECHNIQUE #2 - THE "MY GIFT TO YOU" TECHNIQUE
Send freebies such as ebooks, info reports, newsletters,
software, or even product samples. Many marketers use this
approach by offering a newsletter.
-Sneaky Salesmanship: Within the newsletter you have an
excellent opportunity to plug your product with a few lines
of irresistible copy.
With the soft sell approach, you can contact your prospect
once or even twice a week with "valuable information" --
which coincidentally mentions your product or service --
without seeming like you`re over-selling. If you`re a
vacuum cleaner distributor, for example, send a newsletter
on allergies and dust mites, for example.
=> TECHNIQUE #3 - THEY`LL LEARN/YOU`LL EARN TECHNIQUE
Give away a valuable training course via email that has
special appeal to your recipients! You can create a simple
3-day, 5-day, 7 day, or even longer course. And at the end
of some of the course lessons you can add a few lines of
copy plugging your product or service.
This, too, is a soft sell approach.
=> TECHNIQUE #4 - COMBO PLATTER TECHNIQUE
Use a variation of the hard sell, soft sell approach.
Simply alternate your messages. A balance of 40% hard-sell
and 60% soft-sell is generally about right.
effortlessly for months on end. So if you captured an email
address six months ago, your autoresponder can repeatedly
contact that person to offer your product or service.
=> WASH-RINSE-REPEAT
Repeat contact is a concept that top marketers first used
effectively in the offline world. When you conduct a direct
mail campaign, you send out message after message until it`s
no longer cost-effective. This strategy yields a much higher
response rate than with a one-shot mailing (typically just
1% or less).
-From the Research Labs: Research shows that, on average, A
PROSPECT MUST BE CONTACTED SEVEN TIMES before you
have any real chance at closing a sale.
=> BE IN THE TOP 10
If you apply this strategy to your Internet marketing
campaigns, you`ll have a real edge over the competition.
Remember: 90% of businesses do not follow-up with
prospects!
==================================================
OPEN THE DOOR & CLOSE THAT SALE WITH EMPOWERISM`S
UNBEATABLE AUTORESPONDER SUCCESS TECHNIQUES
==================================================
=> TECHIQUE #1 - THE "KILL OVERKILL" TECHNIQUE
You don`t want an email-inbox crammed with ads and sales
letters, and neither does anyone else. Don`t send out sales
letter after sales letter. Your messages will become an
annoyance and the recipient will either unsubscribe or just
delete the messages whenever they arrive.
By sending a series of sales letters SPACED APART BY 2-4
DAYS, you`ll keep your prospect aware of your business and
develop credibility over time without being a pest.
=> TECHNIQUE #2 - THE "MY GIFT TO YOU" TECHNIQUE
Send freebies such as ebooks, info reports, newsletters,
software, or even product samples. Many marketers use this
approach by offering a newsletter.
-Sneaky Salesmanship: Within the newsletter you have an
excellent opportunity to plug your product with a few lines
of irresistible copy.
With the soft sell approach, you can contact your prospect
once or even twice a week with "valuable information" --
which coincidentally mentions your product or service --
without seeming like you`re over-selling. If you`re a
vacuum cleaner distributor, for example, send a newsletter
on allergies and dust mites, for example.
=> TECHNIQUE #3 - THEY`LL LEARN/YOU`LL EARN TECHNIQUE
Give away a valuable training course via email that has
special appeal to your recipients! You can create a simple
3-day, 5-day, 7 day, or even longer course. And at the end
of some of the course lessons you can add a few lines of
copy plugging your product or service.
This, too, is a soft sell approach.
=> TECHNIQUE #4 - COMBO PLATTER TECHNIQUE
Use a variation of the hard sell, soft sell approach.
Simply alternate your messages. A balance of 40% hard-sell
and 60% soft-sell is generally about right.
Saturday, February 2, 2008
Harnessing the Power of Email Marketing
Given the inherent problems with traditional marketing
techniques, it`s important to master the BASIC STRATEGIES
FOR INTEGRATING EMAIL into your overall campaign.
As I`ve just shown you, sending out an EMAIL CAN BE MUCH
CHEAPER than other marketing methods. Proceed with caution,
however. Email can also cost you a fortune -- in lost
opportunities AND cold hard cash -- IF you don`t know the
basics.
So that`s where we`re going to start.
First, always keep in mind that your "primary objective".
the master key that unlocks your "Success Vault" in Internet
Marketing is to build your mailing list - your EMAIL MAILING
LIST. (Often referred to as your "In-house list.")
The addresses you collect are going to mean the difference
between the middle-of-the-road results that Average Joe and
Jane are achieving and the through-the-roof, over-the-top,
to-the-moon-and-back MEGA-success that top online sellers
achieve. (The difference really is that dramatic.) So
don`t miss the boat: The time is NOW to start building your
list of email addresses (prospects).
REVIEW
You can begin to grow your list simply by capturing emails
from people who visit your website, as we have already
discussed in a previous lesson.
=> Pop Quiz: What`s the easiest way to convince people to
give you their email address? (Answer: Offer an
irresistible freebie with a sign-up form on your site or in
a pop-up box, drive traffic to your site, and watch as
people start entering their email address. Don`t have a
freebie? Get a good one from the Empowerism treasure
chest!)
Okay, so now you`re "in the groove". you`re capturing
people`s emails like crazy. But if you`re just sitting
there - well, you know the old saying, "Even if you`re on
the right track, you`ll get run over if you just sit there."
So what next?
-- Let me take a moment from telling how to build your email
list to remind you why. It`s been said that - YOU CAN GET
RICH WITH AN EMAIL LIST OF JUST 1000 PEOPLE!
Think about that. Then stop thinking and get going on
new ways to capture and keep email addresses.
(By the way, if you haven`t already "gotten with the
program" yet, I wanted to remind you that EMPOWERISM RSVP
presents an unparalleled opportunity for you to build a
mountain of wealth with a leads-buying program that rewards
you quickly and generously).
GIVE `TIL IT HURTS!
If you want to keep getting addresses, start giving stuff
away! Give, give, and keep finding more things to give! And
since you can`t send a TOASTER through email, why not give
the far more valuable -- and far more affordable for you --
INFORMATION PRODUCTS, business tools, and expert
advice - maybe even a no-cost/obligation email marketing
course like this one!
DRIP, DRIP, DRIP.
You`ll want to have a series of letters already set up so
that they can be "dripped" on your prospects on a regular
basis. Send a message daily, every other day, or on
whatever schedule suits you best, but make contact AT LEAST
EVERY 7 DAYS.
If you`re not confident in your writing skills, you have two
choices: you can hire a professional to write the letters
for you or you can use a system already set up with letters
to help you build your email list. (I suppose the third
choice is to just give up and bury your heard in the sand,
but that`s no way to make a million!)
If you`re serious about this - and you should be, believe
me -- you really should consider tapping into the system
offered by Empowerism. At Empowerism, you can access an
entire AUTOMATED leads/giveaway/database marketing
ALL-IN-ONE SYSTEM that makes it easy for your revenues to
soar.
techniques, it`s important to master the BASIC STRATEGIES
FOR INTEGRATING EMAIL into your overall campaign.
As I`ve just shown you, sending out an EMAIL CAN BE MUCH
CHEAPER than other marketing methods. Proceed with caution,
however. Email can also cost you a fortune -- in lost
opportunities AND cold hard cash -- IF you don`t know the
basics.
So that`s where we`re going to start.
First, always keep in mind that your "primary objective".
the master key that unlocks your "Success Vault" in Internet
Marketing is to build your mailing list - your EMAIL MAILING
LIST. (Often referred to as your "In-house list.")
The addresses you collect are going to mean the difference
between the middle-of-the-road results that Average Joe and
Jane are achieving and the through-the-roof, over-the-top,
to-the-moon-and-back MEGA-success that top online sellers
achieve. (The difference really is that dramatic.) So
don`t miss the boat: The time is NOW to start building your
list of email addresses (prospects).
REVIEW
You can begin to grow your list simply by capturing emails
from people who visit your website, as we have already
discussed in a previous lesson.
=> Pop Quiz: What`s the easiest way to convince people to
give you their email address? (Answer: Offer an
irresistible freebie with a sign-up form on your site or in
a pop-up box, drive traffic to your site, and watch as
people start entering their email address. Don`t have a
freebie? Get a good one from the Empowerism treasure
chest!)
Okay, so now you`re "in the groove". you`re capturing
people`s emails like crazy. But if you`re just sitting
there - well, you know the old saying, "Even if you`re on
the right track, you`ll get run over if you just sit there."
So what next?
-- Let me take a moment from telling how to build your email
list to remind you why. It`s been said that - YOU CAN GET
RICH WITH AN EMAIL LIST OF JUST 1000 PEOPLE!
Think about that. Then stop thinking and get going on
new ways to capture and keep email addresses.
(By the way, if you haven`t already "gotten with the
program" yet, I wanted to remind you that EMPOWERISM RSVP
presents an unparalleled opportunity for you to build a
mountain of wealth with a leads-buying program that rewards
you quickly and generously).
GIVE `TIL IT HURTS!
If you want to keep getting addresses, start giving stuff
away! Give, give, and keep finding more things to give! And
since you can`t send a TOASTER through email, why not give
the far more valuable -- and far more affordable for you --
INFORMATION PRODUCTS, business tools, and expert
advice - maybe even a no-cost/obligation email marketing
course like this one!
DRIP, DRIP, DRIP.
You`ll want to have a series of letters already set up so
that they can be "dripped" on your prospects on a regular
basis. Send a message daily, every other day, or on
whatever schedule suits you best, but make contact AT LEAST
EVERY 7 DAYS.
If you`re not confident in your writing skills, you have two
choices: you can hire a professional to write the letters
for you or you can use a system already set up with letters
to help you build your email list. (I suppose the third
choice is to just give up and bury your heard in the sand,
but that`s no way to make a million!)
If you`re serious about this - and you should be, believe
me -- you really should consider tapping into the system
offered by Empowerism. At Empowerism, you can access an
entire AUTOMATED leads/giveaway/database marketing
ALL-IN-ONE SYSTEM that makes it easy for your revenues to
soar.
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